You all know what a non-word is, right? There is a plethora of them sprinkled heavily in the business, marketing & digital worlds. You know… like “strategic” and “engagement” and even “experience.” Ask 10 people what these words mean or how to achieve them and you will get 10 answers. Or at best, a very well played “well, you know it’s based on the strategy” type answer. Non-answers = non-words. Nondescript. Undefined. Not understood, yet implemented and success measured against them.
Posts Tagged ‘teamwork’
September 4th, 2010
Written by Cynthia Thomas
@deziner
Demolishing Non-Words: A Crusade
Tagged with: business, collaboration, commnications, crusade, Digital, leadership, non-word, practice, teamwork
August 1st, 2010
Written by Cynthia Thomas
@deziner
The Art of Deciding What Not to Decide
The world is filled with decision makers. The ability to make decisions is touted as a skill and requirement to move ahead, to get things done, to lead others into movement and action. And no, it’s not the ability to make any decision that is celebrated. It’s those that can quickly and smartly evaluate the options in front of them, layer in expertise and insights and take action; set the course. We are praised for forward thinking, understanding the cause and effect of our choices and basing decisions on immediate return and mitigation of long term rework. It’s smart.
But what happens when there are more decisions, more forks in the road than road itself? Sometimes not making a decision is the best decision.
April 6th, 2010
Written by Cynthia Thomas
@deziner
Collaborating without others
Sounds contradictory, right? Collaboration by it’s core definition means “two or more working together in an intersection of common goals.” (Thank you wikipedia.) How can one collaborate without others?
