If you’re friends with me on Facebook, you know that I often post one word status updates. I started doing this last year out of complete boredom. For a period that lasted six months, I would only post a single word.
Of course something very interesting happened—with learnings to be had.
There’s a scene from Sam Shepard’s 1978 play Curse of the Starving Class that has stuck with me for many years. Characters randomly open the refrigerator door and blankly stare at the contents, only to close the door after a moment without removing anything. We’re not really hungry—we just look to see if there’s anything in the fridge that might interest us, even if we looked just ten minutes before. I believe there’s a entirely new digital form of this now, something which I refer to as empty pixel grazing.
The lifeblood of social media is human interaction, thoughts and emotions. Forever trying to understand the importance of it on a need level, I like thinking in terms of how all of it fits into the realm of philosophy and human understanding. Doesn’t every tweet come down to this: I matter. With each post, we leave behind digital proof of our existence. Digital has made posting as instantaneous as thinking. How many of us feel that if we stop tweeting, posting,…>>
Wikipedia tells us that “Keeping up with the Joneses” is an idiom referring to the comparison to one’s neighbor as a benchmark for social caste or the accumulation of material goods. As with everything digital, it’s always fascinating to see established human behavior begin to show up (or morph itself) in a new online incarnation. With that, I present Exhibit A: Klout, the ultimate letter jacket for geeks.
Walk into any establishment today and you’ll inevitably run smack dab into a sign that says “Follow us on Twitter.” Generally it’s communicated on everything, and proudly indicates “Yes, we have checked that box off on our marketing tactic list.” Unfortunately many of these Twitter accounts are unmanned or only exist to tweet the latest sale, special or company news. What a shame.
Just Sayin' is where we take what's in our head and put it into words. And pixels. While we know it would be far more interesting to have these discussions with us in person over a pot of Translator XD coffee, this is the best that current technology allows for. Patience. We're working on it.
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We develop user-centric strategy in order to create unique digital experiences, platforms, content and products that bring online and offline together.
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