Posts Tagged ‘post digital’

Speed Sketching: A valuable lesson from Mike Rohde

This past Saturday, I attended the very cool DrawCamp series of seminars on all things drawing held at BucketWorks. A very enthusiastic James Carlson introduced the event as an “Unconference,” that is, one in which attendees volunteer to lead and teach one of the 45 minute segments scheduled throughout the day. It was inspiring to see the big turnout (including lots of kids- #ubercool) at yet another creative gathering that’s making Milwaukee a great community to live and work in.

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WWW stands for Why, Who, Where

None other than Ralph Waldo Emerson is said to have coined the phrase “Build a better mousetrap, and the world will beat a path to your door.” This metaphor about the power of innovation has stood the test of time, but I wonder if it’s showing some serious post digital threads.

The brief history of digital has pretty much been about building better mousetraps. One-off sites that marketeers either drove users to via paid media and SEO. But isn’t it about time we started using it as a web instead of a mousetrap?

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