If you’re friends with me on Facebook, you know that I often post one word status updates. I started doing this last year out of complete boredom. For a period that lasted six months, I would only post a single word.
Of course something very interesting happened—with learnings to be had.
Harley-Davidson had kept their account at Carmichael Lynch for over 30 years. If you’re looking for the definition of classic traditional agency, you don’t have to look much further than CL. Everyone knows their work for Harley over the years. Open up an annual, there it is. What’s so stunning in all of this is that Harley-Davidson didn’t go the usual rout. They didn’t walk the account six blocks over to Fallon. Yes, they went to Boulder, but not to CP+B.
No. Harley-Davidson opted for a completely new model-Victors & Spoils, an agency that utilizes a creative crowdsourcing platform.
I’m sure you have heard of the unGeeked Elite event coming up in Milwaukee, WI May 13-15, 2010. You must check it out… why? Because it’s completely focused on providing hands-on guidance to businesses who want to manage their brand and are working to understand the real potential and opportunity to do that with digital and social media. Most importantly, because this event is about you, to its very core. The speakers, the format, the opportunities have all been assembled around what will provide the best value to you. Olivier Blanchard, Sally Hogshead, Scott Stratten, Jason Falls, Chris Brogan, Dan Schawbel, HubSpot, Visible Technologies along with 15 regional experts are at your service, putting the mic in your hand, answering your questions.
Did I mention you should check this out? You really should. #justsayin
Just Sayin' is where we take what's in our head and put it into words. And pixels. While we know it would be far more interesting to have these discussions with us in person over a pot of Translator XD coffee, this is the best that current technology allows for. Patience. We're working on it.
Just Sayin' Feed
We develop user-centric strategy in order to create unique digital experiences, platforms, content and products that bring online and offline together.
Services include:
Tuesdays and Thursdays
8am - 10am
The Space
415 E Menomonee St.
Milwaukee, WI 53202
We make really strong coffee (yeah, in that Chemex thing you see to your right). We talk about ideas. Your ideas. Our ideas. Someone else's ideas. Smart people show up. You can join us, no invite required. Read what @raffel has to say about it here:
