Posts Tagged ‘leadership’

Reminder for the day.

Happened upon this statement in a post today.

The railroad tycoons thought they were in the business of railroads when they were really in the business of transport—they were myopically product focused instead of being customer focused.

I’ve heard this before, but it’s a good reminder to think about. What is your business really in the business of? Not the item you make, and not what people say they bought. What do you really deliver? Because ultimately, that is what people are buying.

Have you defined what business you are in?

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Can leadership be this simple?

There’s been so much written about leadership and internal culture and building the team you need for your business. I’ve been guilty of over-thinking (and writing) about this as well. It’s a buzz topic—an easy thing to debate and dote on. It can also be a distractor, a smokescreen for procrastination.

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The “A-Ha” Moment

You’ve had an a-ha moment, right? I mean we all have at some point or another. The clouds open up, the waters part, and there is the answer, the thought, the solution we’ve been struggling to find. A-ha moments also take the form of validation expressions. “A-ha! I knew it!” can be one of the most satisfying feelings, even though we don’t like to admit it. We seek these out, sometime rely on them to move ahead. Especially in creative fields, where our whole goal is to connect dots that others may not see or fathom a connection. The “a-ha!” is what we live for.

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Demolishing Non-Words: A Crusade

You all know what a non-word is, right? There is a plethora of them sprinkled heavily in the business, marketing & digital worlds. You know… like “strategic” and “engagement” and even “experience.” Ask 10 people what these words mean or how to achieve them and you will get 10 answers. Or at best, a very well played “well, you know it’s based on the strategy” type answer. Non-answers = non-words. Nondescript. Undefined. Not understood, yet implemented and success measured against them.

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Shifting the ‘Build It’ Paradigm

“If you build it, they will come.”

We’ve heard the line used so many times. First coined in the movie “Field of Dreams,” its meaning has been morphed into a rally cry, inspiration and motivation to produce something. When lack of involvement or acceptance hinders the production of an idea or service, many turn to the this sentiment as the soothing nudge to move forward. Put your effort into building it, and you will be rewarded with people using it.

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