Somewhere in the basement, I have a photo that was taken of me as a young, long-haired art director in 1987. It is a polaroid of me sitting at a drafting table, using a burnisher to rub Letraset into a headline that would be pasted on a key line to create an ad that would run in the newspaper. There will be many blog posts written about the passing of Steve Jobs. This is my personal experience of how Apple changed my world.
Posts Tagged ‘iPhone’
Here’s to the crazy ones
Dear Apple, What Happened?
I am an Apple superfan, I admit it. It takes a lot for me to admit that the mothership can do any wrong, even when they do. But I have to admit, the magic UX/UI team over at Apple seem to have missed the mark regarding the keyboard on the iPad.
Growing up with hope, growing up with digital Pt. 2
I originally wrote and published this post way back in March, before the Translator site had even launched. Subsequently, it never got tweeted or spread, because we were busy writing new stuff that got sent out into the digital ether. But this being the first day of school, I thought it would be a good time to give this story its due. The post is about my memorable experience at Milwaukee College Preparatory School as a guest speaker during career day.
It’s interesting to see what has changed in the last five months. The iPad isn’t new, and is beginning to show up in schools. In fact, my alma mater Racine St. Catherine’s (yeah, St. Kate’s) is using them this fall. I’ve also seen some of the wonderful things Spreenkler and Romke de haan have done to foster community development, getting kids involved in digital projects.
Of course, the one thing that hasn’t changed is change: the constant, daily evolution and increasing pervasiveness of digital. It’s an ever-expanding, never-ending story. For all of us working in the business, that makes every day the first day of school.
The door is wide open. Where’s my iPhone?
On a recent evening I had a very scary, yet very enlightening experience arriving at my house after being away for a few hours. Before I get to the story of what happened, let me share the summation of my epiphany:
The deep integration of, and reliance upon, technology and digital engagements is being constantly overlooked, and grossly underestimated.
I know that sounds silly. I mean, we’re bombarded with stories of the importance of digital every day. Oh sure, we read about the number of people who own iPhones and Blackberries. Statistic after statistic is shared and devoured regarding the adoption of this social platform, or the prevalence of that given technology. The whos, the whats, and even on occasion the whys of this world are widespread and assumingly comprehended, weighed and applied to bigger and better strategies for living in the digital age. But I challenge that we, those of us that consume those statistics with fervor, are missing a level of understanding of what is really going on. Just how ingrained these digital touch points are becoming, if not have become, in and to our daily lives.
Here’s where this fateful evening’s story comes in.
Growing up with hope, growing up with digital
Recently I had the privilege (I do not use that term lightly) to speak to three different groups of students at Milwaukee College Preparatory school. The students ranged from third graders to eighth graders, and my talk was part of the “Career Day” the school puts on each year. The topic of my presentation was—surprise—careers in digital. As part of it, I covered the incredible innovation we have witnessed in the last ten years. What took me a bit off guard was how pervasive digital has actually become—the sheer reality is staggering. Sure, we talk about it, tweet about it, and blog about it. But until I actually went and gave a presentation to kids who have never lived with anything else, I really didn’t understand the magnitude the things we do have on our culture.


