Posts Tagged ‘iPad’

Here’s to the crazy ones

Somewhere in the basement, I have a photo that was taken of me as a young, long-haired art director in 1987. It is a polaroid of me sitting at a drafting table, using a burnisher to rub Letraset into a headline that would be pasted on a key line to create an ad that would run in the newspaper. There will be many blog posts written about the passing of Steve Jobs. This is my personal experience of how Apple changed my world.

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Dear Apple, What Happened?

I am an Apple superfan, I admit it. It takes a lot for me to admit that the mothership can do any wrong, even when they do. But I have to admit, the magic UX/UI team over at Apple seem to have missed the mark regarding the keyboard on the iPad.

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Growing up with hope, growing up with digital Pt. 2

I originally wrote and published this post way back in March, before the Translator site had even launched. Subsequently, it never got tweeted or spread, because we were busy writing new stuff that got sent out into the digital ether. But this being the first day of school, I thought it would be a good time to give this story its due. The post is about my memorable experience at Milwaukee College Preparatory School as a guest speaker during career day.

It’s interesting to see what has changed in the last five months. The iPad isn’t new, and is beginning to show up in schools. In fact, my alma mater Racine St. Catherine’s (yeah, St. Kate’s) is using them this fall. I’ve also seen some of the wonderful things Spreenkler and Romke de haan have done to foster community development, getting kids involved in digital projects.

Of course, the one thing that hasn’t changed is change: the constant, daily evolution and increasing pervasiveness of digital. It’s an ever-expanding, never-ending story. For all of us working in the business, that makes every day the first day of school.

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On Death and Dying: the five stages of post digital grief

Sean Duffy wrote a provocative post recently on TalentZoo.com titled “Advertising Agencies: Kiss Your Creative Teams Goodbye.” He contends that to maximize the potential of digital media, traditional agencies must be willing to restructure the venerated copywriter/art director team. As you might imagine, the eye-popping title of the post led to a flurry of emotionally-charged user comments. Ah, digital. How do we love thee? Let us count the ways.

Reactions fell neatly into Elisabeth Kübler-Ross’s five stages of grief: denial, anger, bargaining, depression and acceptance. Let’s examine reactions to the post through the lens of each of these stages. When assembled, the individual responses paint a great picture of the psychological and emotional transition the advertising industry as a whole is currently experiencing. C’mon it’ll be fun, I promise.

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Growing up with hope, growing up with digital

Recently I had the privilege (I do not use that term lightly) to speak to three different groups of students at Milwaukee College Preparatory school. The students ranged from third graders to eighth graders, and my talk was part of the “Career Day” the school puts on each year. The topic of my presentation was—surprise—careers in digital. As part of it, I covered the incredible innovation we have witnessed in the last ten years. What took me a bit off guard was how pervasive digital has actually become—the sheer reality is staggering. Sure, we talk about it, tweet about it, and blog about it. But until I actually went and gave a presentation to kids who have never lived with anything else, I really didn’t understand the magnitude the things we do have on our culture.

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