I just sat through a live webinar hosted by FEI – Front End of Innovation titled “Womenomic Meet Design: A Female innovation Strategy.” It was a presentation about the findings of a 3 year research project titled “Female Interaction,” a multidisciplinary research project focusing on female interaction design for advanced electronic products. If you haven’t heard about it, it’s quite facinating. You can check out more information on their site.
While the information was great, my key takeaway wasn’t an insight or idea, but rather a term: Pinking.


