Recently I had the privilege (I do not use that term lightly) to speak to three different groups of students at Milwaukee College Preparatory school. The students ranged from third graders to eighth graders, and my talk was part of the “Career Day” the school puts on each year. The topic of my presentation was—surprise—careers in digital. As part of it, I covered the incredible innovation we have witnessed in the last ten years. What took me a bit off guard was how pervasive digital has actually become—the sheer reality is staggering. Sure, we talk about it, tweet about it, and blog about it. But until I actually went and gave a presentation to kids who have never lived with anything else, I really didn’t understand the magnitude the things we do have on our culture.