If you’re friends with me on Facebook, you know that I often post one word status updates. I started doing this last year out of complete boredom. For a period that lasted six months, I would only post a single word.
Of course something very interesting happened—with learnings to be had.
I am a Packer fan. In fact, I love the Packers. It’s a weird behavioral thing that certainly needs some user research. I find it to be completely irrational. I yell and scream at the TV. I read about the team incessantly. I will text 6 other Packer fans just like me throughout today’s game. I am blindly brand loyal, even though I have never once—ever—seen an ad for the team that states its features and benefits.
I hate these things. I really do. Call me a cynic but most of the time I read posts like this and they just seem like shallow echos of true sentiments. But the fact of the matter is that this year, I have much to be thankful for. And in true digital fashion, my first inclination is to share. So here it goes…
Nope. That’s not a reference to the fact that I haven’t written a post in two weeks. Although I do feel kinda invisible.
I refer to that famous quote because I believe it should be appropriated by traditional ad agencies, who after an 18-month long string of death due to social media obituaries, flew out of the grave on Tuesday when Wieden + Kennedy broke The Old Spice Man social media campaign
A funny thing happened to me on the way to watch the new Nike “Write the Future” TV spot @addy_dren had just tweeted. An obnoxious Honey Bunches of Oats banner ad took over the page.
Yes, that’s right. On my way to willingly engage with one ad, another one intrusively stopped me from watching it.
To quote Colonel Walter E. Kurtz: “The horror, the horror.”
Just Sayin' is where we take what's in our head and put it into words. And pixels. While we know it would be far more interesting to have these discussions with us in person over a pot of Translator XD coffee, this is the best that current technology allows for. Patience. We're working on it.
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