Wikipedia tells us that “Keeping up with the Joneses” is an idiom referring to the comparison to one’s neighbor as a benchmark for social caste or the accumulation of material goods. As with everything digital, it’s always fascinating to see established human behavior begin to show up (or morph itself) in a new online incarnation. With that, I present Exhibit A: Klout, the ultimate letter jacket for geeks.
Posts Tagged ‘Digital’
October 27th, 2011
Written by Mark Fairbanks
@markfairbanks
Keeping up with The @Joneses
Tagged with: blogging, Digital, Google, human behavior, iPhone 4S, klout, klout score, social media, Spotify, twitter
October 19th, 2011
Written by Cynthia Thomas
@deziner
Legal vs. Right
Today I happend across this in an article in Adweek about digital advertising trends. You can check out the entire article here, but this one stood out to me: “Researchers have found that major websites—specifically Hulu and MSN.com—have been following visitors with a file called a “supercookie,” which continues its tracking even after users delete it in their Web browsers. Not surprisingly, this doesn’t go over well with consumers. When called out, Microsoft and Hulu apologized and claimed to stop the practice.…>>
October 6th, 2011
Written by Mark Fairbanks
@markfairbanks
Here’s to the crazy ones
Somewhere in the basement, I have a photo that was taken of me as a young, long-haired art director in 1987. It is a polaroid of me sitting at a drafting table, using a burnisher to rub Letraset into a headline that would be pasted on a key line to create an ad that would run in the newspaper. There will be many blog posts written about the passing of Steve Jobs. This is my personal experience of how Apple changed my world.
Tagged with: Advertising, Apple, creativity, design, Digital, iPad, iPhone, Macintosh, Photoshop, Steve Jobs
December 16th, 2010
Written by Cynthia Thomas
@deziner
Translator Chats: Digital Education
We’re hoping this will be the first in a series of a different kind of blog posting style. A lot of discussions at Translator happen over IM, so we figured, why not share in the same format? We’re all about transparency right? Interested in your feedback on both the style and the topic! First up… digital education. Enjoy!
November 19th, 2010
Written by Mark Fairbanks
@markfairbanks
There Will Be Blood: Harley-Davidson hires Victors & Spoils
Harley-Davidson had kept their account at Carmichael Lynch for over 30 years. If you’re looking for the definition of classic traditional agency, you don’t have to look much further than CL. Everyone knows their work for Harley over the years. Open up an annual, there it is. What’s so stunning in all of this is that Harley-Davidson didn’t go the usual rout. They didn’t walk the account six blocks over to Fallon. Yes, they went to Boulder, but not to CP+B.
No. Harley-Davidson opted for a completely new model-Victors & Spoils, an agency that utilizes a creative crowdsourcing platform.
Tagged with: Advertising, content, CP+B, creative, crowdsourcing, dewmocracy.com, Digital, Edward Boches, Fallon, Harley-Davidson, John Winsor, marketing, outsourcing, Paul Thomas Anderson, There Will Be Blood, Victors & Spoils
