“If you build it, they will come.”

We’ve heard the line used so many times. First coined in the movie “Field of Dreams,” its meaning has been morphed into a rally cry, inspiration and motivation to produce something. When lack of involvement or acceptance hinders the production of an idea or service, many turn to the this sentiment as the soothing nudge to move forward. Put your effort into building it, and you will be rewarded with people using it.