Seth Godin recently shared his thoughts on how the mathematical concept of the Levy Flight is now showing up in marketing and social media. If you don’t know what that is, please check out his post for details. It’s worth the read. But as a quick recap in Mr. Godin’s words:

“An animal that forages will hang out in a small area, looking for nuts or berries, then will realize it has used up all the likely sources in this spot. It will then head off in a random direction, walk many paces, and start foraging again.”

He goes on to point out the similarity between this behavior and how people engage with, well, everything. You find something you like, you hang out, play, invite others into it, get bored, value dissipates, you move on. He states this may be a great insight to consumer behavior. I agree. But what do we do with it?