I am a Packer fan. In fact, I love the Packers. It’s a weird behavioral thing that certainly needs some user research. I find it to be completely irrational. I yell and scream at the TV. I read about the team incessantly. I will text 6 other Packer fans just like me throughout today’s game. I am blindly brand loyal, even though I have never once—ever—seen an ad for the team that states its features and benefits.
Posts Tagged ‘Advertising’
February 6th, 2011
Written by Mark Fairbanks
@markfairbanks
Human Behavior: Green and Gold, Through and Through
Tagged with: Aaron Rodgers, Advertising, branding, Brett Favre, creativity, experience, Green Bay Packers, user experience, user research, Vince Lombardi
November 19th, 2010
Written by Mark Fairbanks
@markfairbanks
There Will Be Blood: Harley-Davidson hires Victors & Spoils
Harley-Davidson had kept their account at Carmichael Lynch for over 30 years. If you’re looking for the definition of classic traditional agency, you don’t have to look much further than CL. Everyone knows their work for Harley over the years. Open up an annual, there it is. What’s so stunning in all of this is that Harley-Davidson didn’t go the usual rout. They didn’t walk the account six blocks over to Fallon. Yes, they went to Boulder, but not to CP+B.
No. Harley-Davidson opted for a completely new model-Victors & Spoils, an agency that utilizes a creative crowdsourcing platform.
Tagged with: Advertising, content, CP+B, creative, crowdsourcing, dewmocracy.com, Digital, Edward Boches, Fallon, Harley-Davidson, John Winsor, marketing, outsourcing, Paul Thomas Anderson, There Will Be Blood, Victors & Spoils
July 16th, 2010
Written by Mark Fairbanks
@markfairbanks
The reports of my death are greatly exaggerated
Nope. That’s not a reference to the fact that I haven’t written a post in two weeks. Although I do feel kinda invisible.
I refer to that famous quote because I believe it should be appropriated by traditional ad agencies, who after an 18-month long string of death due to social media obituaries, flew out of the grave on Tuesday when Wieden + Kennedy broke The Old Spice Man social media campaign
Tagged with: Advertising, AJ Bombers, co-creation, Digital, experience, lab hours, Mashable, Old Spice, perception, social media, spreadable media, Streetza Pizza, Wieden & Kennedy
July 1st, 2010
Written by Mark Fairbanks
@markfairbanks
Branding lessons from a bean counter
It’s a valuable lesson (one that you can’t learn soon enough) to get in the mindset that you are always self employed—even if you receive a paycheck from an employer. Yes, it’s good to identify with and be proud of the company you work for. But in an industry as volatile as ours, it can often be a painful discovery to realize that no agency is bullet-proof and nothing lasts forever. Always begin with the (your name goes here) brand. It will make you a better and more valuable employee, team member and contributor to your community.
Tagged with: Advertising, branding, creative, Dan Schawbel, digital agencies, self employment, Seth Godin
May 26th, 2010
Written by Mark Fairbanks
@markfairbanks
We interrupt this ad to bring you an ad
A funny thing happened to me on the way to watch the new Nike “Write the Future” TV spot @addy_dren had just tweeted. An obnoxious Honey Bunches of Oats banner ad took over the page.
Yes, that’s right. On my way to willingly engage with one ad, another one intrusively stopped me from watching it.
To quote Colonel Walter E. Kurtz: “The horror, the horror.”
Tagged with: ad units, Advertising, banner ad, broadcast, Digital, engagement, experience, Honey Bunches of Oats, Nike+, social, TV spots, twitter, World Cup
