First of all, a definition of one club golf. No, it is not golf played by members of advertising’s famous One Club. Rather, it is a round played with a single club. That is correct—one, single solitary club and all the skill, creativity and talent you can bring to that particular round of golf. And yes, you must putt with this club as well.
So what does all this have to do with digital, strategy or creativity which is what I usually write about here? A lot.
Let me ask you this: How many of us are hindered by thinking we can only play with a “full bag of clubs?” Instead, I’d suggest seeing limitations for what they are: things you don’t need to worry about.
