The reports of my death are greatly exaggerated

Nope. That’s not a reference to the fact that I haven’t written a post in two weeks. Although I do feel kinda invisible.

I refer to that famous quote because I believe it should be appropriated by traditional ad agencies, who after an 18-month long string of death due to social media obituaries, flew out of the grave on Tuesday when Wieden + Kennedy broke The Old Spice Man social media campaign

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Leadership in times of trouble, or tornados.

Leadership is hard to find. It’s not that it’s not out there, but true mentor worthy leadership is rare. Why is that? Where does it fall down? I discuss some of my thoughts here in my first video blog post.

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Branding lessons from a bean counter

It’s a valuable lesson (one that you can’t learn soon enough) to get in the mindset that you are always self employed—even if you receive a paycheck from an employer. Yes, it’s good to identify with and be proud of the company you work for. But in an industry as volatile as ours, it can often be a painful discovery to realize that no agency is bullet-proof and nothing lasts forever. Always begin with the (your name goes here) brand. It will make you a better and more valuable employee, team member and contributor to your community.

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