There’s been talk about a shift in sentiment that has been evolving over what seems to be just the last few months. A backlash if you will against the thinking surrounding social media and the focus on implementation tactics. A level of frustration with the trepidation, nervousness and overarching reluctance to embrace social media for a fear of “doing it wrong.” I have a thought a lot about this. And it goes a bit beyond embracing a new channel. I think the core issue is deeply rooted—more than we want to admit. Because I see social media’s influence going way beyond a marketing or engagement tool. It’s actually working towards putting the human back into humanity.