Are you UnGeeked?

Check out our UnGeeked Elite event video promo… you know you wanna be there. :)

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Google me: A discourse on personal SEO

I’ve seen a fair amount of tweets and posts recently reminding job applicants and college grads to add their Twitter and LinkedIn profiles to their resume. I obviously think that’s smart advice and none other than Dan Schawbel has the covered the subject thoroughly in his book Me 2.0. But I wonder if that advice even goes far enough these days. In the digital era, if someone asks for your resume, you should be prepared with a two-word reply:

“Google me.”

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Being unGeeked

I’m sure you have heard of the unGeeked Elite event coming up in Milwaukee, WI May 13-15, 2010. You must check it out… why? Because it’s completely focused on providing hands-on guidance to businesses who want to manage their brand and are working to understand the real potential and opportunity to do that with digital and social media. Most importantly, because this event is about you, to its very core. The speakers, the format, the opportunities have all been assembled around what will provide the best value to you. Olivier Blanchard, Sally Hogshead, Scott Stratten, Jason Falls, Chris Brogan, Dan Schawbel, HubSpot, Visible Technologies along with 15 regional experts are at your service, putting the mic in your hand, answering your questions.

Did I mention you should check this out? You really should. #justsayin

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Friday morning bacon: brunch edition

Okay, so I got a late start on my weekly homage to all things bacon today, because I was putting the finishing touches on my presentation tonight for the students attending the WSPR panel discussion. This week’s “brunch edition” features PUMA Fuseproject, a searing exchange between blogger and commenters on TalentZoo.com, and the state of the creative brief in the post digital age.

Go ahead, dig in before it gets cold.

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The door is wide open. Where’s my iPhone?

On a recent evening I had a very scary, yet very enlightening experience arriving at my house after being away for a few hours. Before I get to the story of what happened, let me share the summation of my epiphany:

The deep integration of, and reliance upon, technology and digital engagements is being constantly overlooked, and grossly underestimated.

I know that sounds silly. I mean, we’re bombarded with stories of the importance of digital every day. Oh sure, we read about the number of people who own iPhones and Blackberries. Statistic after statistic is shared and devoured regarding the adoption of this social platform, or the prevalence of that given technology. The whos, the whats, and even on occasion the whys of this world are widespread and assumingly comprehended, weighed and applied to bigger and better strategies for living in the digital age. But I challenge that we, those of us that consume those statistics with fervor, are missing a level of understanding of what is really going on. Just how ingrained these digital touch points are becoming, if not have become, in and to our daily lives.

Here’s where this fateful evening’s story comes in.

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