Check out our UnGeeked Elite event video promo… you know you wanna be there.
Are you UnGeeked?
The door is wide open. Where’s my iPhone?
On a recent evening I had a very scary, yet very enlightening experience arriving at my house after being away for a few hours. Before I get to the story of what happened, let me share the summation of my epiphany:
The deep integration of, and reliance upon, technology and digital engagements is being constantly overlooked, and grossly underestimated.
I know that sounds silly. I mean, we’re bombarded with stories of the importance of digital every day. Oh sure, we read about the number of people who own iPhones and Blackberries. Statistic after statistic is shared and devoured regarding the adoption of this social platform, or the prevalence of that given technology. The whos, the whats, and even on occasion the whys of this world are widespread and assumingly comprehended, weighed and applied to bigger and better strategies for living in the digital age. But I challenge that we, those of us that consume those statistics with fervor, are missing a level of understanding of what is really going on. Just how ingrained these digital touch points are becoming, if not have become, in and to our daily lives.
Here’s where this fateful evening’s story comes in.


