If you’re friends with me on Facebook, you know that I often post one word status updates. I started doing this last year out of complete boredom. For a period that lasted six months, I would only post a single word.
Of course something very interesting happened—with learnings to be had.
If you wake up in the middle of the night, what do you do? If you’re still tired—like any normal human being—you’ll try to fall back asleep. And there’s the catch—you’ll concentrate on trying to fall asleep. In other words, you attempt to return to the previous state you were in. I learned a trick awhile back. Instead of trying to fall asleep, concentrate on staying awake. In most cases, you’ll be asleep again in five minutes. There’s a business…>>
Happened upon this statement in a post today.
The railroad tycoons thought they were in the business of railroads when they were really in the business of transport—they were myopically product focused instead of being customer focused.
I’ve heard this before, but it’s a good reminder to think about. What is your business really in the business of? Not the item you make, and not what people say they bought. What do you really deliver? Because ultimately, that is what people are buying.
Have you defined what business you are in?
I just sat through a live webinar hosted by FEI – Front End of Innovation titled “Womenomic Meet Design: A Female innovation Strategy.” It was a presentation about the findings of a 3 year research project titled “Female Interaction,” a multidisciplinary research project focusing on female interaction design for advanced electronic products. If you haven’t heard about it, it’s quite facinating. You can check out more information on their site.
While the information was great, my key takeaway wasn’t an insight or idea, but rather a term: Pinking.
The headline of this post is actually a tweet I favorited by my friend Jon Mueller. I think it’s worthy of being a principle you tape to your bathroom mirror or laptop screen so you can see it every morning.
Just Sayin' is where we take what's in our head and put it into words. And pixels. While we know it would be far more interesting to have these discussions with us in person over a pot of Translator XD coffee, this is the best that current technology allows for. Patience. We're working on it.
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