Growing up with hope, growing up with digital Pt. 2

I originally wrote and published this post way back in March, before the Translator site had even launched. Subsequently, it never got tweeted or spread, because we were busy writing new stuff that got sent out into the digital ether. But this being the first day of school, I thought it would be a good time to give this story its due. The post is about my memorable experience at Milwaukee College Preparatory School as a guest speaker during career day.

It’s interesting to see what has changed in the last five months. The iPad isn’t new, and is beginning to show up in schools. In fact, my alma mater Racine St. Catherine’s (yeah, St. Kate’s) is using them this fall. I’ve also seen some of the wonderful things Spreenkler and Romke de haan have done to foster community development, getting kids involved in digital projects.

Of course, the one thing that hasn’t changed is change: the constant, daily evolution and increasing pervasiveness of digital. It’s an ever-expanding, never-ending story. For all of us working in the business, that makes every day the first day of school.

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An 8 iron for creativity: what you can learn from one club golf

First of all, a definition of one club golf. No, it is not golf played by members of advertising’s famous One Club. Rather, it is a round played with a single club. That is correct—one, single solitary club and all the skill, creativity and talent you can bring to that particular round of golf. And yes, you must putt with this club as well.

So what does all this have to do with digital, strategy or creativity which is what I usually write about here? A lot.

Let me ask you this: How many of us are hindered by thinking we can only play with a “full bag of clubs?” Instead, I’d suggest seeing limitations for what they are: things you don’t need to worry about.

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Shifting the ‘Build It’ Paradigm

“If you build it, they will come.”

We’ve heard the line used so many times. First coined in the movie “Field of Dreams,” its meaning has been morphed into a rally cry, inspiration and motivation to produce something. When lack of involvement or acceptance hinders the production of an idea or service, many turn to the this sentiment as the soothing nudge to move forward. Put your effort into building it, and you will be rewarded with people using it.

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The Art of Deciding What Not to Decide

The world is filled with decision makers. The ability to make decisions is touted as a skill and requirement to move ahead, to get things done, to lead others into movement and action. And no, it’s not the ability to make any decision that is celebrated. It’s those that can quickly and smartly evaluate the options in front of them, layer in expertise and insights and take action; set the course. We are praised for forward thinking, understanding the cause and effect of our choices and basing decisions on immediate return and mitigation of long term rework. It’s smart.

But what happens when there are more decisions, more forks in the road than road itself? Sometimes not making a decision is the best decision.

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The reports of my death are greatly exaggerated

Nope. That’s not a reference to the fact that I haven’t written a post in two weeks. Although I do feel kinda invisible.

I refer to that famous quote because I believe it should be appropriated by traditional ad agencies, who after an 18-month long string of death due to social media obituaries, flew out of the grave on Tuesday when Wieden + Kennedy broke The Old Spice Man social media campaign

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